Kalpana Pathak &Amp; Aminah Sheikh In Mumbai

Stories by Kalpana Pathak &Amp; Aminah Sheikh In Mumbai

B-schools take to smart online marketing

B-schools take to smart online marketing

Rediff.com   1 Aug 2007

Education institutes are using a new technique - search engine marketing - to spread awareness about their programmes and to create a niche for themselves in the students' minds.

Toon channels to toy with books

Toon channels to toy with books

Rediff.com   30 Jul 2007

Leveraging the popularity of their cartoon characters, all the top Indian children's channels - Nickelodeon, Cartoon Network and Disney - are getting aggressive in the area of publishing for children as well.

Underwear ads cost channels dear

Underwear ads cost channels dear

Rediff.com   30 Jul 2007

Three leading general entertainment channels - Star India, Zee TV and Sony Entertainment Television - together may lose Rs 11 crore (Rs 110 million) from the underwear ads, which will soon be off air.

150 B-schools, tech institutes face axe

150 B-schools, tech institutes face axe

Rediff.com   28 Jul 2007

AICTE to seek states' help to close institutes.

Govt plans capital sops to promote budget hotels

Govt plans capital sops to promote budget hotels

Rediff.com   27 Jul 2007

India has a shortage of 150,000 rooms and the government hopes this will create additional 7,000 hotel rooms for events like the Commonwealth Games, scheduled in New Delhi in 2010.

Harvard to study civic ills of Mumbai, Delhi

Harvard to study civic ills of Mumbai, Delhi

Rediff.com   26 Jul 2007

Harvard will now study the civic ills of Mumbai and Delhi. But will any good come of it?

Mickey Mouse on your mobiles soon

Mickey Mouse on your mobiles soon

Rediff.com   20 Jul 2007

Walt Disney finds another platform for its cartoons -- your mobile.

Monsoon tourism makes a splash

Monsoon tourism makes a splash

Rediff.com   17 Jul 2007

Monsoon tourism, as it is known, has performed beyond the expectations of tour operators, garnering a 50 per cent increase in both in-bound and out-bound traffic.

Now catch Potter in Hindi, Tamil

Now catch Potter in Hindi, Tamil

Rediff.com   9 Jul 2007

Harry Potter and the Order of the Phoenix, in popular parlance, Harry Potter 5 may not be opening with the same fanfare as the super hit Spiderman 3.

The world's study material is just a click away

The world's study material is just a click away

Rediff.com   5 Jul 2007

The National Knowledge Commission is setting up an online network that will enable college students to access study material and connect with institutions and faculty members from around the world by the year 2008.

Tata Group to foray into food retail

Tata Group to foray into food retail

Rediff.com   5 Jul 2007

After Reliance Industries and the Aditya Birla Group, the Tata Group is poised to become the next big name to feast on the burgeoning food retail sector.

Moser Baer to extend price war to new films

Moser Baer to extend price war to new films

Rediff.com   2 Jul 2007

Optical storage maker Moser Baer is extending the price war in the home video market to new titles and films.

Channels bet on music shows

Channels bet on music shows

Rediff.com   25 Jun 2007

With growing viewers TAM Media Research's top 100 TVRs (during June 3 to June 9), both Zee's and Star's show share the 14th position with a rating of 6.4 each, while Sony's show ranks 33 with a rating of 5.3, on June 8.

A night in a luxury suite for Rs 4 lakh

A night in a luxury suite for Rs 4 lakh

Rediff.com   22 Jun 2007

The room rate for the presidential suite, spread over 12,000 sq ft and with an exclusive entrance and a private elevator, is exactly double that of most other expensive suites in India.

Sahara plans five-star hotel in Lucknow

Sahara plans five-star hotel in Lucknow

Rediff.com   20 Jun 2007

Sahara India Pariwar, a major player in the infrastructure and housing sector, is planning to build a five-star hotel in Lucknow. The company has plans to build a hotel in each of its 217 Sahara City homes.

CFA Institute may not hold December exams in India

CFA Institute may not hold December exams in India

Rediff.com   14 Jun 2007

The Chartered Financial Analyst Institute's level I exams scheduled for December 2007, registrations for which began this September, might not be held in India.

Yash Raj Films, Blackstone JV likely

Yash Raj Films, Blackstone JV likely

Rediff.com   12 Jun 2007

Chopra is planning to buy single-screen theatres and convert them into multi-screen theatres, depending on their viability.

Madison to pick majority stake in Sunny's PMG

Madison to pick majority stake in Sunny's PMG

Rediff.com   11 Jun 2007

Media and advertising agency Madison will acquire a majority stake in cricket's "little master" Sunil Gavaskar's sports management company, Professional Management Group.

Brand-conscious firms ramp up IPR protection

Brand-conscious firms ramp up IPR protection

Rediff.com   11 Jun 2007

Even as conflicts between rival brands increase in India, industry experts find the trend encouraging.

Maruti: Largest sports advertiser in 2006

Maruti: Largest sports advertiser in 2006

Rediff.com   7 Jun 2007

Maruti Udyog Ltd surpassed Coca-Cola, Pepsi and Hindustan Lever to emerge as the country's largest sports advertiser on television in 2006.